Wednesday, October 27, 2010

LatinWorks - Marketing Data Analyst

Description: The Marketing Data Analyst will be responsible for extracting value from
the multiple data sources available through third party sources (including Simmons, Nielsen, Geoscape, Yankelovich, Pew Hispanic and US Census) as well as directly from clients’ own sales and consumer research data. Analyst will also be responsible for identifying ways to achieve greater response rates and penetration within our target markets based on his/her analysis of the above data. Must be a statistical whiz….


Specific areas of responsibility include:
  • Target Analysis and Segmentation modeling
  • Audience Response Analysis
  • Database Analysis- Identify which contacts to target based on most potential and least penetration
  • Evaluating data opportunities related to outside databases/lists
  • Analysis of business performance of past marketing programs, identifying key variables which directly correlated to positive outcomes.
  • Recommendation of analytic approaches which can best deliver desired information
For more information or to apply please visit their website.

Monday, October 25, 2010

FKM is seeking a Project Coordinator

FKM, the largest independently-owned advertising agency in the Southwest, is seeking a Project Coordinator for their Houston office.  The Project Coordinator position provides the opportunity to interface with project teams, to coordinate multiple projects with team members.

The Project Coordinator:

- Plays a key role within the project team in fulfilling FKM’s commitment to deliver the highest quality work on large and small scale client projects to include comprehensive integrated marketing campaigns, website design and development, digital marketing, advertising, promotions, marketing collateral, etc.
- Assists Brand Development Supervisors and Managers in gathering requirements, scoping projects, coordinating timelines and estimates, drafting Statements of Work, manage budgets, and other project documents, and revises project documents as appropriate to meeting changing needs and requirements.
- Helps identify resources needed, and works with peripheral departments to assign individual responsibilities.
- Assists in managing the day-to-day operational aspects of a project and its scope, schedule and budget.
- Ensures all project documents and assets are complete, current, and stored appropriately.
- Assists Brand Development Supervisors and Managers with client billing.

Qualifications:

- Minimum one (1) year marketing/advertising and project management experience
- BA or BS degree
- Proficient in Microsoft Office and Microsoft Project software
-  Strong organizational skills and detail oriented
- Excellent writing, communications and interpersonal skills
- Ability to meet deadlines
- Ability to work collaboratively with individuals of varying degrees of expertise
-  Ability to work on multiple projects, at once, with varying timelines
- Keeps track of lessons learned, and shares those lessons with team members
- Builds knowledge base of each client’s business, organization and objectives
- Assists in the maintenance of all stages of project development for future access
- Familiarity with advertising agency software a plus
- FKM is a national advertising, marketing and public relations agency, with capabilities ranging from brand development, interactive marketing, print and Internet yellow pages, to search, mobile, and media buying and planning.  Founded in 1980, FKM takes brands from Now to Next by propelling brands to their next stage of growth.  Headquartered in Houston with offices in Dallas and Austin, the agency employees 175 associates and reports $230 million in annual billings.
-  To apply, please email your resume and salary requirements/history to resume@fkmagency.com.  Please put “Project Coordinator” in the subject line.  While we thank you in advance for your interest, please know FKM will only respond to those candidates whose experience and skills most closely match the requirements of the position.  No phone calls, please.  FKM is an Equal Opportunity Employer.

Sunday, October 24, 2010

Help a Grad Student Out

If you are bored in class or just want to get some good karma fill out the survey below. It is for a grad student who could use the help of undergraduates at UT. 


This survey is intended to gather hair cut/hair stylists preferences and trends of undergraduates at UT. This is for a Advertising graduate case study project for chain of barbershops in Austin. It is 10 questions all mulitiple choice. Should take 1-2 minutes to complete. This survey is essential to our project as we want to provide accurate target market information in our recommendations to the business.


http://www.surveymonkey.com/s/DHV6MV9 

Thursday, October 21, 2010

Music World comes to UT's Communication Job & Internship Fair

Behind the scenes of Beyoncé's world tour, Solangé's video shoot, and Juanita
Bynum¹s recording session lives a team of marketers, creatives, business
developers, and a host of others that make this all possible. At Music World,
interns are an important part of this team and work on the actual projects,
right alongside industry veterans and full-time employees. Interns might help
develop strategy for our latest release, create album artwork, or develop
marketing campaigns.

The Music World Internship Program is a 8-week long, summer experience for
college students that are curious about a career in entertainment. Interns
spend the summer at our headquarters in Houston, TX and learn first-hand what
it takes to break an artist and sustain a global popstar. Get ready for a
dynamic work environment where there is never a dull day at the office.

We're looking for candidates who are:
* smart with a record of academic success (GPA of 3.0 or above)
* attending a 4-year university or college
* leaders in student groups, clubs, organizations, or on the job
* highly motivated, hungry to learn, and excited to champion new challenges
* filled with new and innovative ideas
* true music lovers
* excited about technology and integrate it into their lives

We hope you're looking for an opportunity to:
* apply academic concepts to real-world situations
* gain new leadership skills
* learn about the entertainment industry
* work with a team of passionate, smart, and interesting people
* add value to the company by bringing new ideas to life



Check out their FB Page for more information!


Wednesday, October 20, 2010

TAG Meeting Tonight

Don't forget about the TAG meeting tonight at 7:30pm in MEZES B0.306! I hope to see you all there. 





Tuesday, October 19, 2010

Last Call for Big Wig Votes, Order Tickets for the Show!


THE DETAILS:
Your walls are lined with polished accolades. Coworkers swoon as you pass by. You’re a creative god, and you know it.

But could you have won all those shiny A’s on your own? Without the sound editor making that 11-year-old boy sound closer to 8? (
I know, right, who expected his voice to change during the week and a half between his demo and VO recording?) Or would you be such a big shot if it wasn’t for the intern whose idea you presented as your own? It’s ok, that last one’s our secret.

But let’s applaud the true backbones of our industry, the people who make our ideas come to life. Nominate your favorite industry partners for this year’s Big Wig Awards. They deserve it, 'cause honestly, if it weren’t for round-the-clock press checks, our careers would be dead on arrival.

 

TO VOTE:
You’ve made your nominations, now make them count! Voting is now open exclusively to Ad Fed and AD2ATX members. Cast your vote for this year’s Big Wig Awards by clicking here. When asked for your email address, please use the email address that delivered this invitation.  If you use a different email address, your vote will not be counted.  And as we mentioned, only Ad Fed and A2 members can vote.
 
If your company has been nominated, and you're not an Ad Fed Member, please join. That way, your vote will count AND we're also a great group of people. C'mon. We won't bite!

Put the date on your calendar; buy your tickets now and get your wig ready!
 
 
THE EVENT:
Mark your calendar for the 2010 BIG WIGS AWARD SHOW on October 27!
 
Why go, you ask? Fun food, adult beverages, FREE valet parking, awards for winners, and we will be giving out Apple Products as prizes for the BEST WIGS of the night!
 
Tickets are $30 for Ad Fed and A2 Members, $20 for students and $35 for Non Ad Fed Members. Purchase your tickets by   clicking here!

MAIP INFORMATION SESSION - BUR 124

MAIP INFORMATION SESSION - BUR 124
Deadline: Tuesday, October 19 @ 7:30pm
Each year, MAIP (Multicultural Advertising Intern Program) gives undergraduate and graduate students the opportunity to partake in a 10-week paid summer internship at an 4A's member advertising agency. Students gain practical work experience, establish key industry contacts, and perhaps most importantly, become better prepared to land a full-time job in advertising when they graduate.

Friday, October 15, 2010

AAF - Houston Advertising Federation Competition


AAF - Houston Advertising Federation Competition - November 5th and 6th, 2010 
Every year, TAG sends a delegation of students to compete in the Houston Advertising Federation Conference. Students form into "advertising agencies" and develop a creative campaign in ONE day. This is an amazing experience that will not only open your eyes to the world of advertising but will also teach you what it is really like to create a campaign. 

The registration fee for this conference is $85
The hotel cost will be $115 for the two nights we will be staying, per person.
The total cost of the trip will be $200 per person.
Carpools will be coordinated for Thursday Night.

The deadline to book your spot is Monday, October 18th before 3 pm.
The payment is due in the TAG Box located on the 7th floor of the CMA.

There will not be an application process as this Competition is meant for the inexperienced who hope to learn more about the industry or the experienced who want to gain more hands-on experience. All you will need is to turn in is the student form attached to this email by Monday October 18, 2010 at 3pm.

On the backside of the application, include what area you are most interested in, in descending order:
Areas of Interest:    1. Art Director 3. Account Services       5.Marketing
2. Copywriter 4. Media



Below is the schedule on the AAF Website just so you all can see what is included in the trip:

Schedule:
Day                         Time                                    Event
Friday, 11/5             8:00am – 8:30 am           Registration/Continental breakfast
Friday, 11/5             8:30am                              Conference begins
Friday, 11/5             9:30am                              Students depart for host companies
Friday, 11/5             9:45am                              Professors gather, depart for tour
Friday, 11/5             6:30pm                              Students return
Friday, 11/5             6:30 – 7:30pm                  Student social hour
Friday, 11/5             7:00pm                               Professors depart for dinner/ Judging begins

Saturday, 11/6        8:30am – 9:30am            Continental breakfast
Saturday, 11/6        9:30am – 10:30am          Resume/Portfolio review
Saturday, 11/6        10:30am – 11:30am        Panel discussion
Saturday, 11/6        11:30am – 1:00pm          Awards ceremony luncheon


Please email VP Industry Relations, Mariano Pintor if you are interested.  if you are indeed interested. There will not be a limit to those who want to participate. As long as we have the interest, we will be more than happy to represent UT with as many participants as possible.

Thursday, October 14, 2010

National Instruments - Marketing Internship

One of the FORTUNE 100 Best Places to Work for 11 years in a row, NI creates software and hardware products for engineers and scientists to design, prototype, and deploy systems for measurement, automation, and embedded applications across a broad base of industries.  NI is a global company, headquartered here in Austin, with direct operations in more than 40 countries.


Each semester, we offer around 20 marketing internships in four focus areas:
·        Marketing Integrated – vertical campaigns, regions
·        Marketing Specialized – horizontal media teams
·        Creative Design – print, web, and video design and development
·        Research and Analytics – market research and analysis

For more information please stop by NI's booth at the College of Communication Career Fair on Wednesday, October 27 in the Texas Union Ballroom  or to apply for internships directly at www.ni.com/careers.

T3 - Junior Art Director Intern

T3 is currently looking for an Art Director Intern. T3 is a rapidly growing company that has a strong focus on digital marketing. T3's clients range from JCPenny to MTV and even NCB Universal. To find out more about the position please visit their website. In addition, to an Art Director Intern T3 is also looking a Copywriter Intern and a Web Developer Intern. 



Wednesday, October 13, 2010

Jamie Turner the 60 Second Marketer - TONIGHT (PAINTER 3.02)

Painter 3.02 @ 7:30pm

The 60 Second Marketer is an online magazine for the marketing community led by Jamie Turner. Tuner has helped AT&T, CNN, Motorola, Cartoon Network and The Coca-Cola Company with their marketing strategy and social media techniques. He has not only helped these companies grow their sales and revenue but has done so with outside-the-box marketing techniques. To find out more about The 60 Second Marketer and Jamie Turner click here.


Sunday, October 10, 2010

HOUSTON ADVERTISING COMPETITION - HOUSTON, TEXAS

Every year, TAG sends a delegation of students to compete in the Houston Advertising Federation Conference. Students form into "advertising agencies" and develop a creative campaign in ONE day. This is an amazing experience that will not only open your eyes to the world of advertising but will also teach you what it is really like to create an advertising campaign.  For more information, please visit their website. If you are interested in participating, please contact VP of Special Events, Mariano Pintor or Secretary of Special Events, Pear Phongsawad.



Saturday, October 9, 2010

Great Volunteer Opportunity + 2 Resume Book Points

Volunteer as a judge at the Star of Texas Fair and Rodeo's annual Marketing Awards. Fairs submit their marketing pieces in a variety of areas including advertising campaigns, website, promotions and other areas. The event is held on November 4th at the Renaissance Hotel in the Arboretum. If you would like to sign up or have any questions please contact TAG's Volunteer Coordinator, Tanya Assar. 

Thursday, October 7, 2010

STA Travel Brand Ambassador

Job Description
The STA Travel Brand Ambassador Program is a great opportunity for an
undergraduate student or recent graduate to work as part of the fun, spirited culture
of STA Travel. Brand Ambassadors are responsible for driving awareness about STA
Travel on their local campuses and community through local events, on-campus
efforts, and via common social media networks like Facebook. The program is an
excellent opportunity for those looking for business, public relations or marketing
experience.


Responsibilities
- Coordinate and manage setting up events on and off-campus that fit STA
Travel’s brand and target market
- Distribute marketing collateral at relevant locations
- Attend campus events and conferences on behalf of STA Travel
- Utilize guerrilla marketing tactics to evangelize the STA Travel brand and
services
- Build three strong relationships with student associations and other campus
groups
- Conduct research and survey projects focused on campus/student/teacher
activity
- Support local STA Travel store in marketing efforts as needed


Ideal Candidate:
Self-starter with the ability to work independently
Hugely passionate about travel
Strong written and verbal communications skills
Involved in campus life and local organizations
Strong leadership skills
Eager, outgoing and personable


Compensation:
- Up to $300 travel gift certificate at the completion of the semester
- Up to an additional $300 travel gift certificate through incentives


Plus, STA Travel will reward the top four performing Brand Ambassadors across the
country with a FREE Spring Break trip to Europe in 2011 for two including airfare and
accommodations! During their trip, these Brand Ambassadors will blog and shoot
photos and videos for the STA Travel Blog.


How to Apply:
Send your resume and cover letter to Olivia Wong at owong@statravel.com





Starcom Application Deadline

Deadline: Thursday, October 28, 2010

Starcom is media communications agency that specializes in making connections between consumers and brands. Starcom is one of the largest media buying agencies in the world and is currently accepting applications for a Media Associate.  


A media associate at Starcom, is responsible for placing a brand’s creative message in the appropriate audience environment while maximizing the use of the client’s dollars. You will be challenged to identify and execute innovative ideas that capitalize on the increasingly fragmented media environment. To help prepare you for your daily challenges, Starcom offers an extensive development and training program that provides students of any major the knowledge and proficiency needed to succeed in media. While in training media associates will begin working on a strategy or investment team, and in due course will rotate to expand your knowledge and expertise in all aspects of advertising media.


To find out more or apply PLEASE visit UT's CareerSource (job number - 7402). 

Great Deal for TAG Members!

This was just sent to me - 


I represent Steve Hofstetter, a standup comedian based in NYC, who will be making his return to Texas to headline two shows. Hofstetter has been on CBS' Late Late Show, E!'s True Hollywood Story, VH1's Countdown, and ESPN's Quite Frankly, among others, but is best known as the original writer for collegehumor.com.

Our sponsors have been gracious enough to make up to 20 discount tickets available to Texas Advertising Group (TAG). Normally the tickets are $17, but if you use the promocode STUDENTFIVE, they're just $5!

The shows are:

Marchesa Hall & Theatre (6406 North IH-35 Austin, TX 78752) - Friday, 10/29/10 at 8:00 PM
Josabi's (17200 State Highway 16 Helotes, TX 78023) - Saturday, 10/30/10 at 8:00 PM

TICKETS:
http://www.picksteve.com
PromoCode: StudentFIVE

Tuesday, October 5, 2010

The Ranch Blog - Free Give Away

The Ranch blog is giving away a free signed copy of The Creative Process Illustrated: How Advertising's Big Ideas are Born. The book is written by Glenn Griffin and Deborah Morrison. To be entered into the drawing all you need to do is visit the blog and leave a quick comment. 




Monday, October 4, 2010

TAG Social - 8pm @ Austin's Pizza

Hi Everyone!


There is a TAG social this Wednesday at Austin's Pizza. The social starts at 8pm and TAG will have FREE pizza for everyone. I hope to see you all there! Please let me know if you have any questions.