the multiple data sources available through third party sources (including Simmons, Nielsen, Geoscape, Yankelovich, Pew Hispanic and US Census) as well as directly from clients’ own sales and consumer research data. Analyst will also be responsible for identifying ways to achieve greater response rates and penetration within our target markets based on his/her analysis of the above data. Must be a statistical whiz….
Specific areas of responsibility include:
- Target Analysis and Segmentation modeling
- Audience Response Analysis
- Database Analysis- Identify which contacts to target based on most potential and least penetration
- Evaluating data opportunities related to outside databases/lists
- Analysis of business performance of past marketing programs, identifying key variables which directly correlated to positive outcomes.
- Recommendation of analytic approaches which can best deliver desired information
